Our Story
At S&C Consulting, we believe the foundation of extraordinary consulting lies in a blend of time-tested principles and innovative strategies. Our ethos is shaped by the "7 Foundational Principles of Law Enforcement," a set of guidelines that have proven essential for effective, principled leadership in challenging environments. We've taken these principles, which form the bedrock of law enforcement training in Arizona, and adapted them to the corporate world to help businesses not just succeed, but excel in their respective fields.
Our team, led by a seasoned special forces tactical trainer and SWAT team leader, brings unparalleled expertise to your organization. We are dedicated to providing the practical tools for effective communication, rigorous practice of your business positioning, and strategies to ensure safety and security in your operations.
Join us in pioneering a new standard of business success, where the principles that guide the best in law enforcement lead the way for the best in business.
Meet Our Founder

MICHAEL
PUENTE
Michael Puente is the founder of Strong & Courageous Consulting. After over 20 years in law enforcement he created S&C Consulting to bring all of his training and experience, and his partners’ expertise, to law enforcement and the corporate world.
Michael is the author and creator of the “7 Foundational Principles of Law Enforcement”. These “7 Principles” are currently the foundation for all brand new recruits for the entire state of Arizona. The success of the program is now being taught to first line supervisors and executive leadership around the state of Arizona. This work has been presented to a global audience and he is currently fielding requests for the presentation around the U.S. and globally. The “7 Foundational Principles for Law Enforcement” book should be released in 2024 with several other versions being written for the corporate world in coming years.
Michael has extensive experience in guest speaking and instruction around the country on numerous topics and is certified in multiple disciplines. He is currently the top Defensive Tactics expert for the State of Arizona and is currently part of a team that has created all of the curriculum for law enforcement basic training. He holds certifications in Defensive Tactics, Firearms, Physical Fitness, High Risk Vehicle Stops, Sniper Instructor, Advanced Sniper Instructor, Aerial Platform Instructor, Dignitary Protection, and Stress Management for First Responders. Michael has experience as a SWAT Operator, Sniper Team Leader, Dignitary and Executive Protection, Fugitive Apprehension, Recruit Training Officer, and Basic Training Sergeant, and Women’s Self Defense.
He is also an assistant coach for one of the top high school girls prep basketball teams in the country, Dream City Christian Girls Hoops. He is a passionate and motivational coach and strives to help these young women achieve their goal of playing basketball in college. Furthermore, he strives to teach them how to be great young women to impact the world.
Our Approach
At S&C Consulting, we transcend conventional consulting with an approach that’s sharpened on the front lines of law enforcement and honed for the boardroom. Founded by a distinguished special forces tactical trainer and a seasoned SWAT team leader, our firm brings unparalleled real-world experience to tackle your business challenges.
Who We Are: We are a team of strategists, leaders, and innovators. Our founder’s experience in high-stakes environments informs every solution we craft, ensuring your business benefits from tactics tested in the most demanding situations.
What We Do: We specialize in transforming organizations through the principles that guide elite law enforcement training. From cultivating a resilient mindset to fostering unshakeable integrity and professionalism, we tailor these principles to your business needs, creating a blueprint for success that is as effective in the conference room as it is in critical missions.
Our Expertise: With a legacy of leadership and precision, our expertise lies in preparing your team to excel. We equip you with the tools for clear communication, strategic positioning, and emotional control, all designed to elevate performance and drive results.
What We Offer: Our services are a catalyst for growth. We offer tailored consulting sessions, workshops, and seminars that apply the '7 Foundational Principles of Law Enforcement' to business strategy, leadership development, team building, and operational excellence.
Your Journey with Us: Engaging with us means embarking on a path to transformation. We don’t just advise; we immerse ourselves in your culture and collaborate closely with you to instill practices that breed success. With our guidance, you’ll not only reach your goals but set new benchmarks for what your business can achieve.
Explore our site to discover the tools, insights, and services we provide to help your business command its success. Welcome to Strong and Courageous Consulting – where leadership is forged, and excellence is non-negotiable.
Us in Numbers
$100M+
Clients’ Income during the Last Quarter
5
Industry Awards
355
Business Partners in over 30 Countries
27
Years of Experience